EXAMPLE LAUNCH SHEET
business concept · story · launch
obviously, yours will look different
Prepared by Svea Vermeersch
THE SHORT VERSION
The Sunday Office is a Sunday-only work club for independent entrepreneurs who want to start the week before Monday starts. A beautiful place to think, plan and do the work you never get to during the week — without turning your Sunday into another office day. This is example content only.
what we’re actually building
THE IDEA — The Sunday Office is a Sunday work club for independent entrepreneurs. FOR — Entrepreneurs and independent professionals who need uninterrupted time to think and work — but don’t want another coworking membership. WHAT WE’RE SELLING — Sunday access through individual day passes and a limited monthly membership. HOW IT MAKES MONEY — Day passes, monthly membership, and occasional hosted Sunday sessions.
WE DECIDED: We’re not building another coworking space. We’re building a ritual for people who want Monday to feel different.
why anyone should care
THE TENSION — Everyone wants a calm Sunday. Everyone also starts Monday already behind. THE BIG IDEA — What if Sunday could give you your week back without becoming another workday? THE POSITION — Not coworking. Not productivity theatre. A beautiful weekly ritual for getting ahead before the noise starts again. THE ONE-LINER — A Sunday work club for people who’d rather start Monday ahead.
how we’re putting it into the world
THE ALL-THE-WAY VERSION — Take over a beautiful unexpected Amsterdam location for one Sunday. Invite a curated group of entrepreneurs to experience The Sunday Office before it officially exists. Document the day and use the experience itself as the launch campaign. THE LOWER-COST VERSION — Create one beautifully designed Sunday Office pop-up in an existing café, studio or hotel lobby. 20 seats. One Sunday. One photographer. One strong campaign line.