finally, you’re here
 we need to talk

why is it still only in your head?

That business idea you can’t stop thinking about?

WE’LL GET IT LAUNCH-READY IN 60 MINUTES.

€997 EX VAT

€997 EX VAT

GET YOUR IDEA LAUNCH-READY →

Your idea could actually be really good. Which is exactly why you don’t want to f* it up.

So you’ve become a bit… obsessed with it, didn’t you? 

Your concept notes are probably closer to winning a Pulitzer than becoming an actual business. 

Intelligent people tend to overcomplicate things that want to be kept simple. That’s you, and you keep on perfecting. Which makes launching it into the real world scarier every day. And so you doubt and edit and doubt and edit and doubt and edit. As a fellow perfectionist, I highly respect your standards. But now it’s time to stop hiding behind them.

Your idea could actually be really good. Which is exactly why you don’t want to f* it up.

So you’ve become a bit… obsessed with it, didn’t you? 

Your concept notes are probably closer to winning a Pulitzer than becoming an actual business. 

Intelligent people tend to overcomplicate things that want to be kept simple. That’s you, and you keep on perfecting. Which makes launching it into the real world scarier every day. And so you doubt and edit and doubt and edit and doubt and edit. As a fellow perfectionist, I highly respect your standards. But now it’s time to stop hiding behind them.

So, this is the good news:



So, this is the good news:

Your next brilliant move is in those notes somewhere. 

Your next brilliant move is in those notes somewhere. 

Meaning there’s also bad news:



Meaning there’s also bad news:

Unfortunately it’s currently buried underneath twelve other ideas, three Google Docs, other people’s opinions and that business model you decided you should have two years ago. 

Unfortunately it’s currently buried underneath twelve other ideas, three Google Docs, other people’s opinions and that business model you decided you should have two years ago. 

FINE I'LL JUST LAUNCH IT ALREADY →


ahhh light at the end of the tunnel


now let’s get together for an hour.


ahhh light at the end of the tunnel

Now let’s get together for an hour.

We'll turn your idea into something real that you can talk, sell and build around.

We'll turn your idea into something real that you can talk, sell and build around.

it will look like this:


ahhh light at the end of the tunnel

Now let’s get together for an hour.

01/


THE PLAN

THE PLAN


We figure out exactly what your idea will become and how you’ll make money from it.

02/

02/


THE STORY

THE STORY


We figure out why people would care about it and how to explain it so they do.

03/


THE LAUNCH

THE LAUNCH


We figure out how to put the idea into the world with a unique campaign idea that makes the right people notice.

For the first time, the idea that's been living in your head is right there in front of you.

For the first time, the idea that's been living in your head is right there in front of you.

At the end of the same day, you’ll get your launch sheet: I write down what you’re building, why people will care and exactly how you are going to put it into the world - all in one sharp sheet. Thought through, in the right words.

so good you might even want to hang it above your bed

(cases) >>>>>

Just to give you an idea of the previous ideas


(cases) >>>>>

Just to give you an idea of the previous ideas


CASE 01/

they already had the thinking

JOURNEY ARCHITECTURE.

Anouk and Julian had developed a distinct way of looking at customer journeys. The thinking was there. It just didn’t have a name or a story yet.


I recognised the bigger idea underneath their work and turned it into Journey Architecture: a named philosophy and story they could position, explain and build on.


once you can name it, you can build on it

>

CASE 01/

they already had the thinking

JOURNEY ARCHITECTURE.

Anouk and Julian had developed a distinct way of looking at customer journeys. The thinking was there. It just didn’t have a name or a story yet.


I recognised the bigger idea underneath their work and turned it into Journey Architecture: a named philosophy and story they could position, explain and build on.


once you can name it, you can build on it

>

a note from a fellow perfectionist

The antidote to perfectionism is a deadline

The antidote to perfectionism is a deadline

First things first: I don’t believe in throwing something half-baked into the world and calling it courage. But after 10+ years of working with 100+ entrepreneurs and brands, I’ve learned something else too: 

You cannot think your way to perfect. 

At some point, another week of tweaking isn’t making the idea better. It’s just keeping it safely inside your head. The business needs to make sense. The story needs to be sharp. The launch needs to be good. And then it needs to become real.



Hi, I'm Svea
the brain you’re borrowing for an hour.

I’m a communication strategist (MSc.), serial entrepreneur and creator of Signature Marketing. Launching fast without making it shit is basically my love language: wrote a marketing book in under 6 weeks, organized multiple sold out networking events in less than a month (and one cancelled because it didn’t sell), made a documentary about entrepreneurial success and built, dismantled and rebuilt a few businesses of my own. 

In just 60 minutes you get the unique pattern recognition I've built from 10+ years of looking at businesses, brands, positioning and launches.

ready to book your spot?

still in doubt? I didn't expect any less from you

Tell me the idea. I’ll tell you what I see. 

Tell me the idea. I’ll tell you what I see. 

Send me the idea for your business you’ve been circling in +- 5 sentences on whatsapp. I’ll reply with a short voice note back about what I think is interesting about it, what I’d question and where I’d take it next. Note: I’m not going to stalk you afterwards.

PITCH ME ON WHATSAPP →

PITCH ME ON WHATSAPP →

Well? Close the Google Doc

Well? Close the Google Doc

and the other five tabs

PLAN MY LAUNCH →

€997 EX VAT

FAQ

because we both know you’re going to read all of these too

WHEN IS A GOOD TIME TO BOOK THIS?

WHAT DOES ‘LAUNCH-READY’ ACTUALLY MEAN?

WHAT WILL I WALK AWAY WITH?

WHAT CAN I ACTUALLY DO WITH THE LAUNCH SHEET?

CAN YOU REALLY DO ALL OF THAT IN ONE HOUR?

DO I NEED TO PREPARE ANYTHING?

IS THIS ONLY FOR COMPLETELY NEW BUSINESSES?

WHAT IF I ALREADY HAVE BRANDING / A WEBSITE / A BUSINESS MODEL?

CAN WE DO THE SESSION IN DUTCH?

WHERE DOES IT HAPPEN?

WHAT IF I WANT HELP WITH THE VISUAL BRANDING TOO?

I’M STILL NOT SURE. CAN WE TALK FIRST?

Here's what they say, swipe along

Here's what they say, swipe along

TESTIMONIAL /01

“One hour of strategy and I can move forward for another year.”

“One hour of strategy and I can move forward for another year.”

EVA LUNA POORTHUIS

TESTIMONIAL /02

“For when 2.0 isn’t enough and you want to go for 10.0.”

“For when 2.0 isn’t enough and you want to go for 10.0.”

CREATIVE JOURNEYS

TESTIMONIAL /03

“A concrete marketing concept at least ten levels higher.”

“A concrete marketing concept at least ten levels higher.”

ASHLEY VAN HEININGEN

TESTIMONIAL /04

“Life-changing.”

“Life-changing.”

MYRTHE GROENEWEG

TESTIMONIAL /05

“Svea is the definition of success: with her, you’re going to win.”

“Svea is the definition of success: with her, you’re going to win.”

GERRIT STREEKSTRA

TESTIMONIAL /06

“Beautiful connections and new clients in a way that feels genuinely fun to us.”

“Beautiful connections and new clients in a way that feels genuinely fun to us.”

DAMIËT VAN STEK

TESTIMONIAL /07

“Building an exceptional brand from who you are, and from your own leadership.”

“Building an exceptional brand from who you are, and from your own leadership.”

JUSTINE SEYNHAEVE

TESTIMONIAL /08

“She pinpoints your signature with razor-sharp precision.”

“She pinpoints your signature with razor-sharp precision.”

JETTE VAN DUIJN

TESTIMONIAL /09

“Impressive.”

“Impressive.”

NIKÉ SCHUURMANS

TESTIMONIAL /10

“Immediately gave me super-concrete insights I could use to move forward with my story.”

“Immediately gave me super-concrete insights I could use to move forward with my story.”

JOYCE KILLAARS

TESTIMONIAL /11

“With Svea, you deepen and accelerate at the same time: you think about your strategy and immediately take focused action.”

“With Svea, you deepen and accelerate at the same time: you think about your strategy and immediately take focused action.”

NINA

TESTIMONIAL /12

“She has this radar that means she quickly understands where I want to go. That’s incredibly valuable.”

“She has this radar that means she quickly understands where I want to go. That’s incredibly valuable.”

ROSE

TESTIMONIAL /13

“She keeps asking questions until she gets to the real core. Her approach is deep and direct — and she definitely gave me the kick I needed.”

“She keeps asking questions until she gets to the real core. Her approach is deep and direct — and she definitely gave me the kick I needed.”

PAULINE VAN DER GULIK

TESTIMONIAL /14

“Svea helped me see my potential by asking the right questions and bringing out what had been in my heart all along. I just couldn’t get to it myself — and then she appeared. Tadaaaa.”

“Svea helped me see my potential by asking the right questions and bringing out what had been in my heart all along. I just couldn’t get to it myself — and then she appeared. Tadaaaa.”

WITH LOU

TESTIMONIAL /15

“After just one conversation, Svea was already able to translate what I had in mind incredibly well. She thinks along with you and comes up with useful ideas of her own.”

“After just one conversation, Svea was already able to translate what I had in mind incredibly well. She thinks along with you and comes up with useful ideas of her own.”

MOM. THE JOURNEY

TESTIMONIAL /16

“Svea’s greatest strength is that she creates a different way of looking at your business. She isn’t afraid to ask confronting questions and has a very action-oriented approach.”

“Svea’s greatest strength is that she creates a different way of looking at your business. She isn’t afraid to ask confronting questions and has a very action-oriented approach.”

DE DAGELIJKSE GEDACHTE

TESTIMONIAL /17

“Svea listened closely and quickly came up with so many ideas. I finally have a very clear vision of where I want to take my business and brand. I’m ready to conquer the world.”

“Svea listened closely and quickly came up with so many ideas. I finally have a very clear vision of where I want to take my business and brand. I’m ready to conquer the world.”

EVA LUNA LIFESTYLE

TESTIMONIAL /18

“Svea is incredibly good at translating what’s already inside you — including the things you apparently weren’t even aware of yourself.”

“Svea is incredibly good at translating what’s already inside you — including the things you apparently weren’t even aware of yourself.”

LADY LAWYER

TESTIMONIAL /19

“Svea did what I couldn’t do myself. It’s remarkable how someone who barely knows you can find words that feel so spot-on. Suddenly, the world felt wide open again. I got a huge boost of inspiration and wanted to get back to work on my business.”

“Svea did what I couldn’t do myself. It’s remarkable how someone who barely knows you can find words that feel so spot-on. Suddenly, the world felt wide open again. I got a huge boost of inspiration and wanted to get back to work on my business.”

TOODALOO

TESTIMONIAL /20

“She switches gears quickly and asks critical questions. She understands what I have in mind — or better yet, helps me shape what I want to have in mind. It makes me a lot braver.”

“She switches gears quickly and asks critical questions. She understands what I have in mind — or better yet, helps me shape what I want to have in mind. It makes me a lot braver.”

BIG DAYS BY NIKKI

TESTIMONIAL /21

“Through critical, incisive questions, Svea managed to put into words exactly what we were looking for.”

“Through critical, incisive questions, Svea managed to put into words exactly what we were looking for.”

CASTAWAY

TESTIMONIAL /22

“Svea is direct and honest, but also warm. I never felt like I was being compared to any of her other projects — she has a way of turning every brand into something unique and distinctive.”

“Svea is direct and honest, but also warm. I never felt like I was being compared to any of her other projects — she has a way of turning every brand into something unique and distinctive.”

HIPP — LICHELLE

INSTAGRAM

HOME

Create a free website with Framer, the website builder loved by startups, designers and agencies.