finally, you’re here we need to talk

finally, you’re here we need to talk

That business idea you can’t stop thinking about?

That business idea you can’t stop thinking about?

why is it still only in your head?

why is it still only in your head?

€997 EX VAT

€997 EX VAT

GET YOUR IDEA LAUNCH-READY →

the endless convo’s with your penpal ChatGPT

and his mistress Claude

Your mess is probably trying to tell you something.

Your mess is probably trying to tell you something.

the three audiences you’re trying to squeeze

into one homepage

the three audiences you’re trying to squeeze into one homepage

Your next brilliant move is in there somewhere. Unfortunately, it’s currently buried underneath twelve other ideas, three Google Docs, other people’s opinions and that business model you decided you should have two years ago.


At this point, your concept notes are closer to winning a Pulitzer than becoming an actual business.


And the funny thing is: you could spend ANOTHER six months adjusting it. Know why?


You’re not scared of putting it out there.

You just don't want to put out a mediocre version of a really good idea.


Fair enough, so let’s get together for an hour. We’ll find the idea worth building and what to build, sell and say around it.

Your next brilliant move is in there somewhere. Unfortunately, it’s currently buried underneath twelve other ideas, three Google Docs, other people’s opinions and that business model you decided you should have two years ago.


At this point, your concept notes are closer to winning a Pulitzer than becoming an actual business.


And the funny thing is: you could spend ANOTHER six months adjusting it. Know why?


You’re not scared of putting it out there.

You just don't want to put out a mediocre version of a really good idea.


Fair enough, so let’s get together for an hour. We’ll find the idea worth building and what to build, sell and say around it.

seeing the light at the end of the tunnel yet?

You don't need perfect.

You need a smart plan, a sharp story and a unique way to launch it.

You don't need perfect.

You need a smart plan, a sharp story and a unique way to launch it.

01

01

THE PLAN

THE PLAN

We figure out exactly what your idea will become and how you’ll make money from it.

We figure out exactly what your idea will become and how you’ll make money from it.

02

02

THE STORY

THE STORY

We figure out why people would care about it and how to explain it so they do.

We figure out why people would care about it and how to explain it so they do.

03

03

THE WAY TO LAUNCH IT

THE WAY TO LAUNCH IT

We figure out how to put the idea into the world with a unique campaign idea that makes the right people notice.

We figure out how to put the idea into the world with a unique campaign idea that makes the right people notice.

AT THE END OF THE DAY, YOU’LL GET YOUR LAUNCH SHEET: what you’re building, why people will care and exactly how you’re going to put it into the world.

AT THE END OF THE DAY, YOU’LL GET YOUR LAUNCH SHEET: what you’re building, why people will care and exactly how you’re going to put it into the world.

Curious? See an example Launch Sheet →

Curious? See an example Launch Sheet →

“One hour of strategy and I can move forward for another year.” — Eva Luna Poorthuis

for example

JUST TO GIVE YOU AN IDEA OF THE IDEAS.

JUST TO GIVE YOU AN IDEA OF THE IDEAS.

Three ideas that started somewhere much less clear.

these lovebirds wanted to build something together

Damiët and Gerrit were both coaches, but in completely different fields. They knew they wanted to start a business together. They just had no idea what that business should be.

ONS PACT

ONS PACT

I found the idea connecting them: their shared vision on relationships. We turned that into Ons Pact: a new business, positioning and story built around helping people create stronger relationships.

she needed to launch her styling business

Debbie is a stylist. She needed an idea to launch her business in a way that would actually make people pay attention.

A FASHION SHOW. FOR ENTREPRENEURS.

A FASHION SHOW. FOR ENTREPRENEURS.

Instead of another launch campaign, I came up with a fashion show built specifically around entrepreneurs. The launch became an event people could experience, talk about and remember.

sometimes the campaign is the idea

they already had the thinking

Anouk and Julian had developed a distinct way of looking at customer journeys. The thinking was there. It just didn’t have a name or a story yet.

JOURNEY ARCHITECTURE.

JOURNEY ARCHITECTURE.

I recognised the bigger idea underneath their work and turned it into Journey Architecture: a named philosophy and story they could position, explain and build on.

once you can name it, you can build on it

“You look around corners I didn’t even know were there.” — Hadassah

a note from a fellow perfectionist

THE ANTIDOTE TO PERFECTIONISM IS A DEADLINE.

THE ANTIDOTE TO PERFECTIONISM IS A DEADLINE.

Brands that feel considered. Businesses that are built with care. I don’t believe in throwing something half-baked into the world and calling it courage. But after 10+ years of working with 100+ entrepreneurs and brands, I’ve learned something else too:

Brands that feel considered. Businesses that are built with care. I don’t believe in throwing something half-baked into the world and calling it courage. But after 10+ years of working with 100+ entrepreneurs and brands, I’ve learned something else too:

YOU CANNOT THINK YOUR WAY TO PERFECT.

At some point, another week of tweaking isn’t making the idea better. It’s just keeping it safely inside your head. The business needs to make sense. The story needs to be sharp. The launch needs to be good.

At some point, another week of tweaking isn’t making the idea better. It’s just keeping it safely inside your head. The business needs to make sense. The story needs to be sharp. The launch needs to be good.

AND THEN IT NEEDS TO BECOME REAL.

the brain you’re borrowing for an hour

HI, I’M SVEA.

I’m Svea — communication strategist, entrepreneur and creator of Signature Marketing®. I’ve written a book about positioning and marketing, made a documentary about entrepreneurial success and built, dismantled and rebuilt a few businesses of my own.

I’m Svea — communication strategist, entrepreneur and creator of Signature Marketing®. I’ve written a book about positioning and marketing, made a documentary about entrepreneurial success and built, dismantled and rebuilt a few businesses of my own.

10+ YEARS · 100+ ENTREPRENEURS & BRANDS · AUTHOR OF SIGNATURE MARKETING®

still in doubt? I didn't expect any less

TELL ME THE IDEA. I’LL TELL YOU WHAT I SEE.

TELL ME THE IDEA. I’LL TELL YOU WHAT I SEE.

Send me the business idea you’ve been circling in five sentences on WhatsApp. I’ll send you a short voice note back with what I think is interesting about it, what I’d question and where I’d take it next.

Send me the business idea you’ve been circling in five sentences on WhatsApp. I’ll send you a short voice note back with what I think is interesting about it, what I’d question and where I’d take it next.

no pitch deck and not a 14-minute voice note either.

TRY ME ON WHATSAPP →

THE PRACTICAL STUFF

WHEN IS A GOOD TIME TO BOOK?

WHAT EXACTLY DO YOU MEAN BY LAUNCH-READY?

WHAT EXACTLY WILL I WALK AWAY WITH?

WHAT CAN I ACTUALLY DO WITH MY LAUNCH SHEET?

HOW CAN YOU DO THIS IN JUST ONE HOUR?

DO I NEED TO PREPARE ANYTHING?

CAN WE DO THIS IN DUTCH?

CAN I TALK TO YOU FIRST?

WHERE DOES THE SESSION TAKE PLACE?

CAN YOU HELP WITH THE BRANDING TOO?

no, I won’t pitch you a six-month program at minute 58.

Another question? hello@sveavermeersch.com

above your bed is perhaps excessive, but I support it

because we’re on a deadline, remember?

well?

CLOSE THE GOOGLE DOC.

CLOSE THE GOOGLE DOC.

and the other five tabs

PLAN MY LAUNCH →

€997 EX VAT

Create a free website with Framer, the website builder loved by startups, designers and agencies.